The TikTok app is based on the same short-form video concept but is much get tiktok views
  broader in scope and unlike Musical.ly does not only focus on lip syncing to music.

The TikTok app offers users a wide selection of sounds and song snippets, along with the option to add special effects and filters. There is also an option to directly add videos created on your phone.

In September, TikTok added the reactions feature which allows users to record their reactions to videos and share. TikTok has also added a digital well-being feature that alerts users when they spend over two hours on the app.

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The new app is being promoted as a video-sharing social network. TikTok users can create a variety of videos ranging from challenges, dance videos, magic tricks, and funny videos. The key differentiating factor between Musical.ly and Tik Tok is that the latter has a much broader scope for video creation.

How it Rose to Popularity
Since its launch, the TikTok app’s popularity has been growing tremendously. In October 2018, it was the most-downloaded photo and video app in the Apple store, globally. The app reportedly has amassed over 500 million monthly active users, the US being the most popular countrywhere it has been downloaded over 80 million times.

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Some of the key reasons behind the TikTok app’s surge in popularity are:

Celebrity Endorsements
The app is liked and used by several celebrities, such as Jimmy Fallon, who helped drive the app’s popularity. The app has paid partnerships with several celebrities, in various regions, who promote the app to local audiences.

Jimmy Fallon’s interest in the app started naturally but was later capitalised on by the app, through a paid partnership. In November 2018, Jimmy Fallon started a “challenges” section on his show and used TikTok as a platform for the challenge.

He urged his viewers to take on the #TumbleweedChallenge and post videos on TikTok of themselves rolling like a tumbleweed. The TV host himself took the challenge, to kickstart this trend.

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